INSIGHTS
Straight answers on healthcare marketing.
What the rules say, what they mean for your practice, and what to do about it. Sources linked. No legal advice.
November 11, 2026 · 5 min read
Is your Meta Pixel a HIPAA problem?
A pixel on your homepage and a pixel on your booking form are very different things. Here's what regulators have actually said, and what to check on your own site.
ReadNovember 11, 2026 · 5 min read
LegitScript certification: who needs it and what it costs
Some practices can't run a single ad on Google until a third party certifies them. Most don't need it at all. Here's how to tell which one you are.
ReadNovember 11, 2026 · 5 min read
How med spas recover no-shows
An empty treatment room costs you the visit and the provider's time. Here's the sequence that prevents most no-shows and wins back the rest.
ReadNovember 11, 2026 · 5 min read
Dental patient retention beats new patient ads
Most practices already have the patients they need. They're just overdue. Here's why recall comes before ads, and how to run it.
ReadNovember 11, 2026 · 5 min read
Getting your clinic named by ChatGPT
People now ask an AI assistant who to see. It can only name practices it can find clear, consistent information about. Here's how to be one of them.
ReadNovember 11, 2026 · 4 min read
Why we never charge per patient
"You only pay when a patient books" sounds like the fairest deal in marketing. In healthcare, it's the one we won't offer. Here's why.
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