MED SPAS AND AESTHETICS
A full consult calendar, and clients who come back.
We get your med spa found, answer every consult request in seconds, and keep clients rebooking. All of it set up to fit the ad rules and privacy rules aesthetics runs under.
TL;DR
We run marketing for med spas and aesthetic practices: Google profile, reviews, ads, instant replies to consult requests, and follow-up that brings clients back for their next treatment. Tracking is set up so client health details never reach an ad platform, and ads are written to fit Google and Meta health policies. You pay a flat monthly fee, never per client.
WHERE IT LEAKS
Sound familiar?
Consult requests come in at night and on weekends, and nobody replies until Monday.
Clients book a consult, then don't show, and the slot sits empty.
A client comes in once for a treatment and you never see them again.
Your ads keep getting rejected, or the ad account gets flagged, and nobody can tell you why.
The last agency put a tracking pixel on your booking page and never asked what it sends.
WHAT WE SET UP
The system, tuned to your med spa.
Instant consult reply
Every form, text and missed call gets a reply in seconds, day or night. The client gets a clear next step: a time to book or a quick question answered.
No-show recovery
Confirmations and reminders go out before every consult. When someone misses, they get a friendly note with an easy way to rebook, and the open slot is offered to your waitlist.
Rebook and membership follow-up
Clients hear from you when it's time for their next visit. Membership offers go to the people most likely to want them, in your voice.
Before and after photo guidance
We help you set a simple policy: written consent for every photo, where each photo may be used, and which images ad platforms tend to reject. We work alongside your compliance counsel on the wording.
Review engine
Happy clients get a review request at the right moment. Replies are written so they never confirm that someone is a client or what they had done.
Tracking that keeps client details private
We measure which marketing brings in bookings without sending health details to ad platforms. Pages where clients share personal information are kept free of ad trackers.
AD RULES
LegitScript: sometimesAd rules for med spas and aesthetics.
Aesthetic treatments sit under health advertising rules on every major platform. Here is how those rules look for med spas at the time of writing. Platforms update them often, so check the current policy before any campaign goes live.
Google Ads
Botulinum toxin brand names and other prescription drug names are treated as prescription drug terms. Their use in ad text, landing pages and keywords is restricted, and what is allowed depends on the country and on certification. We write ads around the treatment and the result a client is looking for, not the drug name.
Meta
Ads can't state or imply that the viewer has a personal attribute, including a health or appearance concern. Before and after images, and images that zoom in on a body part to suggest an unlikely result, are commonly rejected. Some cosmetic procedure ads are limited to adults. We write copy that talks about the treatment, not about the person reading it.
TikTok
Cosmetic procedures and injectables are heavily restricted in paid ads, and rules differ by market. We treat TikTok as a place for educational organic content first, and check the current policy before proposing any paid spend there.
Claims and photos
No promised outcomes, no claims about how long a result lasts, and written consent on file for every client photo or testimonial. Your state board may add its own advertising rules for medical practices.
LegitScript: sometimes
Most med spas advertising in-person aesthetic treatments don't need LegitScript certification. It typically becomes relevant if you advertise prescription treatments, such as telehealth weight loss programs, on Google or Meta. We help you work out which side of the line you're on and prepare the application if you need one.
Who needs LegitScript, and what it costsPlatform policies change. We check the current rules before anything goes live, and we work alongside your compliance counsel. Nothing here is legal advice.
MED SPAS AND AESTHETICS QUESTIONS
Questions we hear from practices like yours.
Yes, within the rules. Prescription drug names are restricted on Google, and Meta rejects ads that imply the viewer has a concern or that show before and after results. We write ads around the treatment and the consult, and we check current policy before each launch.
Many med spas are, depending on how they bill and operate, and state privacy laws can apply either way. That's a question for your compliance counsel. We set up your marketing as if client health details must stay private, because that's the safer way to run it.
On your own website, usually yes, with written consent from the client for that specific use. In paid ads they are often rejected. We help you set a photo policy and keep it consistent across your site, social and ads.
We send reminders when a client is due for their next treatment, follow up after visits, and offer memberships to the clients who would get value from them. Messages are sent through tools that will sign a Business Associate Agreement.
No. You pay a flat monthly fee. We never charge per client, per consult or per booking.
See where your med spa is losing clients.
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