FREE CALCULATOR · ESTIMATE ONLY
What is one patient worth to your practice?
Knowing this number tells you how much you can sensibly spend to earn a new patient, and why keeping the ones you have matters more.
TL;DR
Patient lifetime value is average revenue per visit × visits per year × the number of years a patient stays. Multiply by your margin to see what you keep. This calculator runs that with your numbers. It's an estimate from what you enter, not a forecast.
Your numbers
- Value per patient each year
- $400
- Lifetime revenue per patient
- $2,000
- Lifetime margin per patient
- $1,000
- Extra margin per patient from longer retention
- $200
An estimate from what you entered. It isn’t a forecast or a promise of results.
THE MATH
How it works.
- Yearly value = average revenue per visit × visits per year.
- Lifetime revenue = yearly value × the average number of years a patient stays.
- Lifetime margin = lifetime revenue × your gross margin.
- Value of better retention = yearly value × the extra years you keep a patient × your margin.
NEXT STEP
Keep patients longer.
Recall, rebooking and memberships usually pay back faster than new patient ads.
QUESTIONS
Common questions.
Check your own records: pick patients who first visited a few years ago and see how many are still active. If you can't, start with a conservative guess and see how sensitive the result is.
It sets a ceiling. If a patient is worth a few thousand dollars over time, spending a small share of that to earn one makes sense. It also shows why recall and rebooking usually pay back faster than new patient ads.
Both are shown. Revenue tells you the size of the relationship. Margin tells you what's left to pay for marketing and everything else.
See where patients are slipping away.
Get a free Patient Growth Audit in 2 business days. It includes a tracker and compliance scan. No obligation.