HEALTH TECH
Two audiences, one careful story.
Health tech companies have to earn a clinician's trust and a patient's attention at once. We build a path for each, backed by claims you can support.
TL;DR
We run marketing for health tech companies: devices, labs and platforms. We build one path for clinicians and one for patients, provider directories that send patients to the practices using your product, and content that presents your clinical evidence accurately. Tracking is set up so health information never reaches an ad platform. You pay a flat monthly fee, never per patient or per sign-up.
WHERE IT LEAKS
Sound familiar?
Your website tries to speak to clinicians and patients on the same page, and neither feels spoken to.
Patients want your product and can't find a provider who offers it.
Your clinical evidence sits in a PDF nobody reads.
Marketing wants a bolder claim than your regulatory team will sign off on.
Your app or portal has analytics tools in it, and nobody has checked what data they receive.
WHAT WE SET UP
The system, tuned to your health tech company.
Clinician funnels
Pages, content and follow-up for the practices and providers who buy or recommend your product. Clear evidence, clear economics, and a simple way to talk to your team.
Patient funnels
A separate path for patients: what the product is, who it's for and how to get it, written in plain words and inside your cleared claims.
Provider directories
A searchable directory of the clinicians who offer your product, with a page for each. Patients find a provider near them, and your partner practices get the inquiry.
Clinical proof content
Your studies and data turned into pages people can read and AI assistants can cite. Every claim traces back to its source, and nothing goes beyond what your regulatory team has approved.
Tracking and attribution
You see which channels bring in clinicians and patients. Health information stays out of ad platforms, and analytics inside your product are reviewed for what they collect.
Showing up in AI answers
Structured pages that help ChatGPT and Google's AI describe your product accurately when a clinician or patient asks about it.
AD RULES
LegitScript: sometimesAd rules for health tech.
What you can say in health tech depends on what your product is cleared or authorized to do, and on who is reading. This is the picture at the time of writing. Check the current platform and regulatory position before launch.
Google Ads
Medical devices, tests and health services each have their own rules, and some product types can only be advertised in certain countries or with certification. Prescription-only products are restricted. Speculative or unsupported health claims are a common reason for rejection.
Meta
Ads can't state or imply that the viewer has a health condition, and health claims need to be realistic and supportable. Products tied to prescription treatments typically need LegitScript certification. Meta has also limited the conversion data it accepts from health advertisers.
FDA and FTC
Marketing claims for a device or test need to stay inside its cleared or authorized intended use. The FTC expects evidence behind health claims and has taken action over health apps sharing user data with ad platforms. Your regulatory team sets the limits, and we write inside them.
Clinician audiences
Content for healthcare professionals can go deeper than content for the public, but it should be clearly labeled and kept separate. LinkedIn and professional channels are usually a better fit for this audience than consumer platforms.
LegitScript: sometimes
It depends on what you sell. Platforms that involve prescribing, online pharmacy services or prescription-linked products typically need LegitScript certification to advertise on Google or Meta. Many devices, labs and software products don't. We help you work out where you sit.
Who needs LegitScript, and what it costsPlatform policies change. We check the current rules before anything goes live, and we work alongside your compliance counsel. Nothing here is legal advice.
HEALTH TECH QUESTIONS
Questions we hear from practices like yours.
Often, yes. You may be a business associate of your customers under HIPAA, and the FTC and several states have their own rules on consumer health data. That's a question for your counsel. We set up your tracking to keep health information out of ad platforms regardless.
It answers the patient's first question: where can I get this? Each listed clinician gets a page that shows up in search, patients find a provider near them, and your partner practices see value from working with you.
You do. We write from your cleared claims and published evidence, cite sources, and route everything through your regulatory or legal reviewer before it goes live.
Yes, on separate paths. Each audience gets its own pages, content and follow-up, so a clinician sees evidence and economics and a patient sees a plain explanation.
No. You pay a flat monthly fee. We never charge per patient, per sign-up or per provider.
See where your health tech company is losing patients.
Your free Patient Growth Audit shows where inquiries drop off and which tracking on your site could be a risk. Ready in 2 business days.