Privacy policy.

01Who we are and what this covers#

This policy covers Fresh Lime Media LLC dba Peak Health Marketing ("Peak Health Marketing", "we", "us"), a Utah company based in American Fork, Utah. It applies to this website, including its forms, the Tracker Scan and the calculators, and to the calls, texts and emails we exchange with people who contact us through it.

It doesn't cover the work we do for a practice once it becomes a client. That work runs under a separate signed agreement and, where it could involve protected health information, a Business Associate Agreement. It also doesn't cover websites run by others, even if we link to them.

Questions about this policy go to hello@peak-engine.com or (801) 822-9439.

02No patient health information#

This site is built for the people who run practices: owners, managers and marketing staff. It is not a patient portal and it doesn't ask for health information about anyone.

Please don't send us patient information through any form, email or text. That includes names of patients, appointment details, conditions, treatments, photos and records. If something like that reaches us by mistake, we'll delete it and let you know.

03What we collect#

What you type into a form. Depending on the form, that can be:

• Your name, email address and phone number
• Your practice's name, website and specialty, and how many locations you have
• The message you write to us
• Whether you agreed to be called or texted, with the time, page, IP address and browser, as a record of that consent

How you found us. If you arrived from a campaign link, we keep the campaign tags, the referring site and your first page in your own browser's storage and send them along with a form you submit, so we know which of our own marketing works.

Basic technical data. Our host and security tools see your IP address and browser type when you load a page or submit a form. We use that to keep the site running and to stop spam and abuse.

The calculators run in your browser. The numbers you enter into them are not sent to us.

04The Tracker Scan#

When you enter a website address into the Tracker Scan, our server fetches that site's public homepage and up to four public booking, contact or intake pages, and reads their HTML for the signatures of common trackers. It sees only what any visitor's browser would be sent. It doesn't log in, submit forms or read anything behind a password.

The results are shown to you and then discarded. We don't keep a database of scans. If you ask for the full report, we keep your name, email, practice name and the website you scanned as a normal inquiry record, so we can send the report and follow up.

If the optional plain-English summary is switched on, only the structured findings (which trackers were found on which page paths) are sent to our AI provider to write it. No name, email or other personal data goes with them.

05How we use it#

• To reply to you, prepare the audit or report you asked for, and book a call
• To send a confirmation email when you submit a form
• To send our newsletter, if you signed up for it. Every issue has an unsubscribe link
• To understand which pages and tools people use, in aggregate, so we can improve the site
• To prevent spam, fraud and abuse
• To keep records the law requires, including proof of texting consent

We don't sell personal information, and we don't share it with anyone for their own advertising.

06Analytics and cookies#

We hold our own site to the standard we set for the practices we work with.

• Plausible counts page views without cookies and without building a profile of you.
• PostHog records which pages and tools are used. We run it in a cookieless, in-memory mode, so it doesn't store an identifier on your device between visits.
• No advertising pixels. There is no Meta Pixel, Google Ads tag, TikTok Pixel or similar tracker on this site.
• Global Privacy Control. If your browser sends the GPC signal, PostHog doesn't load at all.

Because nothing here depends on advertising or tracking cookies, we don't show a cookie banner. The bot check on our forms may set a short-lived cookie that is strictly needed to tell people from automated traffic.

07Calls and texts#

We only text you if you tick the consent box on a form. Ticking it is optional and is never a condition of buying anything. The exact terms are the consent wording shown on the form at the time you agree, and we keep a record of that wording and when you accepted it.

Message frequency varies. Message and data rates may apply. Reply STOP to any text to opt out, or HELP for help. We don't share texting opt-in data or consent with anyone for their marketing.

08Who we share it with#

We use a small number of service providers to run this site. They process data on our behalf and only for the purpose listed.

If you set up a lead destination with us as a client, that is covered by your agreement, not this policy. We may also disclose information when the law requires it, or to protect our rights, our users or the public.

09How long we keep it, and how we protect it#

We keep inquiry records for as long as we're in conversation with you and for a reasonable period afterward. Records of texting consent are kept for five years. Newsletter addresses are kept until you unsubscribe.

The site is served over HTTPS, access to our accounts is limited to the people who need it, and we collect as little as we can in the first place. No system is perfectly secure, so we can't promise that nothing will ever go wrong.

10Your choices and rights#

You can ask us to show you the personal information we hold about you, correct it, or delete it. Email hello@peak-engine.com and we'll respond within 30 days. We won't treat you differently for asking.

Depending on where you live, state privacy law may give you further rights, such as the right to appeal a decision we make about your request. Tell us which right you're using and we'll handle it.

This site is meant for adults acting for a business. It isn't directed at children, and we don't knowingly collect information from anyone under 16.

11Changes and contact#

If we change this policy, we'll update the date at the top. If a change is significant, we'll say so on the site.

Fresh Lime Media LLC dba Peak Health Marketing · 972 W 1050 S, American Fork, UT 84003 · hello@peak-engine.com · (801) 822-9439