GOOGLE AND META ADS
Ads that bring in new inquiries without putting your ad account or your patients' data at risk.
We plan, write and manage your Google and Meta ads inside the rules those platforms set for health, in ad accounts you own, with tracking that keeps patient information out.
TL;DR
Paid ads put your practice in front of people searching for a treatment on Google or scrolling Facebook and Instagram. They work for clinics when the ads follow health advertising policies and the tracking is set up safely. Those two things are where healthcare ads usually go wrong: accounts get flagged for wording, and pixels on booking pages send data they should not. We handle both. We do not promise a number of new patients.
Part of Fill the Schedule
WHERE IT LEAKS
What goes wrong without it.
Ads get disapproved, or the whole account is restricted, over wording nobody knew was a problem.
A pixel on the booking page tells an ad platform who asked about which treatment.
Budget goes to clicks from people far outside your area.
The ad account belongs to the last agency, so the history left with them.
Reports show clicks and impressions, with no link to consults or bookings.
WHAT WE DO
The pieces, and what each one does.
Google Ads
Search ads for people already looking for what you offer.
- Campaigns built around the treatments and locations you want to grow
- Search terms reviewed every week, with wasted ones removed
- Ad copy written to Google's healthcare and medicines policy
- Landing pages matched to each ad, with one clear next step
- Radius and schedule set to when and where you can actually see patients
HEALTHCARE NOTES
The rules this runs under, and how we handle them.
Google's healthcare and medicines policy
Google restricts how certain treatments, prescription drugs and health services can be advertised, and requires certification for some advertiser types. The rules vary by service and by country and they change. We check your services against the current policy before a campaign is built.
Meta's personal attributes and health rules
Meta does not allow ads that assert or imply something personal about the viewer, including a health condition. It also limits what health-related data advertisers may send back through its tools. We write copy about the service, not the person, and keep health details out of what Meta receives.
LegitScript certification
Some advertisers, such as telemedicine providers, addiction treatment centers and certain prescription services, need LegitScript certification before Google or Meta will run their ads. If that applies to you, we help you prepare. The fees are paid by you directly to LegitScript.
No remarketing from patient pages
Building an audience from people who visited a condition or booking page ties a person to a health interest. We do not do it. We work alongside your compliance counsel on which signals, if any, are appropriate to share with an ad platform.
We work alongside your compliance counsel. We aren’t lawyers, and nothing here is legal advice. How we handle HIPAA and ad rules
WHAT YOU GET
In your hands, in your accounts.
- Google and Meta ad accounts set up in your name, with us as manager
- Campaigns, ad copy and creative written for health ad policies
- Landing pages matched to each campaign
- A tracking setup that keeps patient information out of ad platforms
- Weekly management and search term reviews
- A LegitScript readiness check where it applies
- A monthly report in plain English
WHO USES IT
Specialties that lean on this most.
- Med Spas and AestheticsInjectables, lasers, skin and body treatments
- DentalGeneral, family, cosmetic and specialty dental practices
- Wellness ClinicsIV therapy, hormone and weight loss clinics
- TelehealthVirtual-first care, online prescribing and memberships
- Mental and Behavioral HealthTherapy, psychiatry and behavioral health practices
BEFORE YOU ASK
Frequently asked.
You do, directly to Google and Meta, from ad accounts you own. We never mark it up and never hold your budget. Our fee is a flat monthly amount for the work.
No. In healthcare, paying a marketer for each patient can raise anti-kickback and fee-splitting concerns. We charge a flat monthly fee that does not change with how many patients you see.
Usually, yes. Most disapprovals come from wording, landing page claims or missing certification. We find the cause, fix what is fixable and appeal when the platform has made a mistake. Some services simply cannot be advertised on some platforms, and we will tell you if that is the case.
It depends on what you offer. Many practices do not. Telemedicine, addiction treatment and some prescription services often do. We check your services against the current platform rules and tell you where you stand.
We measure in ways that do not identify patients: tracked phone numbers on covered tools, source tags on inquiries, and totals from your booking system matched to campaigns. You lose some automatic detail and keep the answer to the question that matters.
WORKS WITH
HIPAA-Safe Reporting and Attribution
We set up tracking and reporting that shows where inquiries and bookings come from, built so no protected health information reaches an ad or analytics platform.
ExplorePractice Websites
We build fast, clear practice websites with treatment, provider and location pages, and we set up the forms and tracking the way healthcare requires.
ExploreInstant Patient Follow-Up
We set up instant replies to forms, texts and missed calls, plus confirmations and reminders, all on messaging tools that will sign a Business Associate Agreement.
Explore
See where patients are slipping away.
Get a free Patient Growth Audit in 2 business days. It includes a tracker and compliance scan. No obligation.