PROVIDER DIRECTORIES
A searchable page for every provider, so patients can find the right one.
We build provider directories with a page for each clinician, filters for specialty and location, and structure that search engines and AI assistants can read.
TL;DR
A provider directory is a searchable list of clinicians, with a full page for each one. It works for group practices, networks and health companies because patients often search for a kind of provider in a place, and a directory gives each provider a page that can show up for that search. We build them to be fast, accurate and easy to keep current.
Part of See What Works
WHERE IT LEAKS
What goes wrong without it.
Providers are listed on one long page with a name and a headshot.
Patients cannot filter by specialty, location or who is taking new patients.
A provider leaves and their name stays on the site for months.
Search engines cannot tell which provider works at which location.
Health companies with a provider network have no public way to find one.
WHAT WE DO
The pieces, and what each one does.
Provider pages
One complete page per clinician, built from accurate, approved information.
- Credentials, specialties, services and locations in plain text
- A bio in the provider's own voice, edited for clarity
- A booking link or contact path on every page
- Insurance and new-patient status where you want it shown
- Photos that are real and current
HEALTHCARE NOTES
The rules this runs under, and how we handle them.
Provider information, not patient information
A directory holds public, professional details about clinicians. It should not hold or expose patient data. Searches on the directory are not sent to ad platforms, since a search for a specialty can reveal a health interest.
Accurate titles and credentials
Many states regulate how providers describe their titles, specialties and board certifications in advertising. We publish what you and each provider have confirmed, and we do not add terms like specialist or board certified without that confirmation.
Licensure and where care is offered
Providers can generally treat patients only in states where they are licensed. For telehealth and multi-state networks, each provider page shows the states that provider serves, so the directory does not imply care is available where it is not.
Listings are not paid referrals
Charging providers per patient for a listing, or ranking them by payment, can raise anti-kickback and fee-splitting concerns. We build directories with neutral ordering and flat fees. We work alongside your compliance counsel on how the program is structured.
We work alongside your compliance counsel. We aren’t lawyers, and nothing here is legal advice. How we handle HIPAA and ad rules
WHAT YOU GET
In your hands, in your accounts.
- A page for every provider
- Search and filters by specialty, location and service
- Location, state or city pages where they fit
- Schema for providers, locations and services
- An easy update process for your team
- A regular accuracy check
WHO USES IT
Specialties that lean on this most.
- Functional and Integrative MedicineRoot-cause, integrative and longevity practices
- Health TechDevices, labs and platforms selling to clinicians and patients
- TelehealthVirtual-first care, online prescribing and memberships
- Mental and Behavioral HealthTherapy, psychiatry and behavioral health practices
- DentalGeneral, family, cosmetic and specialty dental practices
BEFORE YOU ASK
Frequently asked.
Group practices with several clinicians, multi-location groups, telehealth companies, and health companies that work with a network of independent providers. A solo practice usually needs a good provider page, not a directory.
We give your team a simple way to edit providers, and we can load changes in bulk from a spreadsheet or your provider system. We also run a regular check for anyone who has left or changed locations.
Each provider gets a page that search engines can read and index. Whether and where it appears is up to the search engine. We build the structure that makes it possible and do not promise positions.
Yes, where your scheduling system offers a booking link or embed for each provider. Otherwise the page gives a clear way to call or send a request.
WORKS WITH
AI Search (ChatGPT, Google AI)
We structure your site and your public information so ChatGPT, Google's AI answers and other assistants can read it, understand it and cite it.
ExploreLocal SEO and Google Profile
We run your Google Business Profile every week, clean up your listings, and build the treatment and location pages that help you show up in local search.
ExplorePractice Websites
We build fast, clear practice websites with treatment, provider and location pages, and we set up the forms and tracking the way healthcare requires.
Explore
See where patients are slipping away.
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