DENTAL
Keep the patients you have. Then add new ones.
Most dental practices have more overdue patients than they realize. We bring them back for hygiene and unfinished treatment, then make sure new patients can find you and book.
TL;DR
We run marketing for dental practices, and we start with retention: recall for overdue hygiene visits, follow-up on unscheduled treatment, and reviews. Then we add local SEO, new patient pages and ads. Tracking and messaging are set up to keep patient information out of ad platforms, and you pay a flat monthly fee, never per patient.
WHERE IT LEAKS
Sound familiar?
Your recall list is long, and nobody on the front desk has time to work through it.
Patients accept a treatment plan, leave without scheduling, and never hear from you again.
You spend on new patient ads while existing patients quietly drift to the practice down the road.
The same insurance questions tie up your phones every single day.
The practice nearby has more recent reviews, so they get the call.
WHAT WE SET UP
The system, tuned to your dental practice.
Recall and hygiene reactivation
Patients who are overdue get a friendly text and email with an easy way to book. We work the list steadily, so the front desk doesn't have to.
Unscheduled treatment follow-up
When a patient leaves without booking the next step, they get a reminder and a simple way to schedule. Messages stay general and never spell out clinical details.
New patient special pages
Clear pages for your new patient offer, with honest terms and an easy booking path. Offer wording follows your state dental board's advertising rules.
Insurance and payment FAQ pages
Plain answers to the questions your front desk hears all day: which plans you take, what a first visit costs, how payment plans work. Fewer calls, and better answers in search.
Reviews
Review requests go out after visits. Replies thank the reviewer without confirming they are a patient or mentioning their care.
Local SEO and Google profile
A Google profile we look after every week, plus pages for each service and location, so nearby patients find you when they search.
AD RULES
LegitScript: not neededAd rules for dental.
General dentistry is one of the less restricted areas of health advertising, but platform rules on personal attributes and claims still apply. This is the picture at the time of writing. Check the current policy before launch.
Google Ads
Dental services can be advertised without special certification. Google limits ad personalization for health topics, so remarketing lists built from visitors to treatment pages are generally not available. Claims must be accurate, and offers need clear terms.
Meta
Ads can't state or imply that the viewer has a health condition or a problem with their appearance. Before and after smile images that suggest an unlikely result are often rejected. We write about the service and the practice, not about the reader's teeth.
State dental board
Most state boards have advertising rules: how you may describe a specialty, what a discount or free offer must disclose, and how testimonials may be used. We follow your board's rules and work alongside your compliance counsel when the wording matters.
LegitScript: not needed
Dental practices advertising in-person dental care don't need LegitScript certification. If you add a service that involves advertising prescription drugs online, the answer can change, and we'll flag it.
Who needs LegitScript, and what it costsPlatform policies change. We check the current rules before anything goes live, and we work alongside your compliance counsel. Nothing here is legal advice.
DENTAL QUESTIONS
Questions we hear from practices like yours.
Because the patients on your recall list already know and trust you. Bringing them back usually costs less than winning a stranger, and it makes any ad spend that follows work harder. We do both. We just do them in that order.
Appointment reminders are a normal part of running a practice, and HIPAA permits them when handled properly. We send them through tools that sign a Business Associate Agreement, keep clinical details out of the message, and honor every opt-out. We work alongside your compliance counsel on the specifics.
We work with what you have. During the free audit we look at how your system exports recall and appointment data and plan the follow-up around it.
Yes. Each location gets its own Google profile, pages and review flow, with reporting that rolls up across the group.
No. You pay a flat monthly fee. We never charge per patient or per booking.
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