FUNCTIONAL AND INTEGRATIVE MEDICINE
Patients who understand your approach before they book.
Functional medicine takes explaining. We build the content, provider pages and consult path that do the explaining for you, and keep patient information private along the way.
TL;DR
We run marketing for functional and integrative medicine practices. That means education-led content, a page for every provider, a clear path from first question to booked consult, and follow-up after labs. Claims are written carefully, and tracking is set up so patient health information never reaches an ad platform. You pay a flat monthly fee, never per patient.
WHERE IT LEAKS
Sound familiar?
People don't understand what you do or why it isn't covered like a regular visit, so they don't book.
Your providers have deep expertise, and no page anywhere shows it.
Discovery calls fill up with people who were never a fit.
Lab results come back and the follow-up visit never gets scheduled.
Your ads get rejected for health claims, or your tracking is sending details from symptom forms to ad platforms.
WHAT WE SET UP
The system, tuned to your functional medicine practice.
Provider directory pages
A page for each clinician: training, focus areas, locations and a way to book. Built so Google and AI assistants can read them and patients can find the right person.
Education-led content
Articles and videos that explain your approach in plain words. We describe what you do and who it's for, and we avoid claims to treat or cure.
Consult funnels
A clear path from first visit to booked consult, with pricing and what to expect stated up front, so the people who book are the people you can help.
Lab-result follow-up
When results are ready, patients get a prompt to book their review visit. The message says results are ready and nothing more. It goes through tools that sign a Business Associate Agreement.
Showing up in AI answers
Your pages are structured so ChatGPT and Google's AI can understand who you are, what you offer and where, when someone asks for a provider.
Privacy-first tracking
Symptom forms, intake pages and patient portals stay free of ad trackers. We still show you which channels bring in consults.
AD RULES
LegitScript: sometimesAd rules for functional and integrative medicine.
Functional medicine advertising runs into two things: rules about health claims, and rules about prescription and unapproved treatments. This is the picture at the time of writing. Check the current policy before launch.
Google Ads
Google restricts ads for unproven or experimental treatments, unapproved substances and prescription drugs. Claims to cure or treat a disease are a common reason for rejection. Hormone and peptide therapies often fall under prescription drug rules. We advertise the consult and the approach, not a cure.
Meta
Ads can't state or imply that the viewer has a health condition, and health claims need to be realistic and supportable. Prescription treatments have their own restrictions. Copy that speaks about your practice, instead of the reader's symptoms, is the copy that gets approved.
Supplements and claims
If you sell supplements, the usual rule applies: no claims to diagnose, treat, cure or prevent a disease, and any claim needs evidence behind it. Testimonials count as claims too. We work alongside your compliance counsel on anything borderline.
LegitScript
Certification typically comes into play when you advertise prescription treatments or telehealth prescribing on Google or Meta. An in-person practice advertising consults usually doesn't need it.
LegitScript: sometimes
Not usually needed for an in-person practice advertising consults. It typically becomes relevant if you advertise prescription treatments, such as hormone therapy or telehealth prescribing, on Google or Meta. We help you work out whether it applies and prepare for it.
Who needs LegitScript, and what it costsPlatform policies change. We check the current rules before anything goes live, and we work alongside your compliance counsel. Nothing here is legal advice.
FUNCTIONAL AND INTEGRATIVE MEDICINE QUESTIONS
Questions we hear from practices like yours.
It depends on the treatment and the platform. Many of these fall under prescription drug or unapproved substance rules, and some need certification before any ad can run. We check the current policy for each one before we propose a campaign.
It may, and state privacy laws and FTC rules on health data can apply even when HIPAA doesn't. That's a question for your compliance counsel. We set up your tracking as if patient health information must stay private, which keeps you on the careful side either way.
Patients choose a person, not a logo. A strong page for each clinician gives people something to find when they search a name or a focus area, and gives AI assistants clear facts to work with.
We describe what you do, how a visit works and who it's meant for. We avoid saying a treatment cures or reverses a condition. You approve every piece before it goes out.
No. You pay a flat monthly fee. We never charge per patient or per consult.
See where your functional medicine practice is losing patients.
Your free Patient Growth Audit shows where inquiries drop off and which tracking on your site could be a risk. Ready in 2 business days.