MENTAL AND BEHAVIORAL HEALTH
Help people find you. Keep what they share private.
Reaching out for mental health care is hard enough. We make your practice easy to find and easy to contact, and we make sure nobody's search for help ends up in an ad platform's data.
TL;DR
We run marketing for therapy, psychiatry and behavioral health practices with privacy as the starting point. Ad trackers stay off any page where someone shares why they're seeking care. Ads are written to fit platform rules on sensitive topics, and intake follow-up is gentle and discreet. Addiction treatment advertising requires its own LegitScript certification. You pay a flat monthly fee, never per patient.
WHERE IT LEAKS
Sound familiar?
Someone fills out your contact form on a hard day and waits three days to hear back.
Your website has trackers on the intake page, and you don't know what they send or to whom.
Your ads keep getting rejected for how they talk about mental health.
Your clinicians' schedules are uneven: some are full for months, others have open hours.
People search for a therapist who takes their insurance, and your site doesn't answer the question.
WHAT WE SET UP
The system, tuned to your mental health practice.
Privacy-first tracking
No ad trackers on contact, intake or condition pages. We measure which channels bring in inquiries using methods that leave out who the person is and why they reached out.
Sensitive ad copy
Ads that describe your practice and how to reach it, and never suggest the reader has a condition. Written to fit Google and Meta rules on sensitive health topics.
Intake follow-up
A prompt, kind reply to every inquiry, with a clear next step. Messages are discreet, carry no clinical details, and go through tools that sign a Business Associate Agreement.
Clinician pages
A page for each therapist or prescriber: who they see, how they work, what insurance they take, and whether they have openings. People looking for the right fit can find it.
Insurance and fee pages
Plain answers on which plans you accept, what a session costs and how billing works. These are the questions people ask first.
Local search and Google profile
A Google profile we look after every week and pages for each service and location, so people nearby find you when they're ready.
AD RULES
LegitScript: sometimesAd rules for mental and behavioral health.
Mental health is treated as a sensitive category by every major ad platform, and addiction treatment has rules of its own. This is the picture at the time of writing. Check the current policy before launch.
Google Ads
Mental health services can generally be advertised, but Google doesn't allow ad personalization based on health conditions, so remarketing to people who visited condition pages is not available. Addiction treatment services require certification before any ad can run.
Meta
Ads can't state or imply that the viewer has a mental health condition. Copy that asks whether the reader is struggling with something is a common reason for rejection. Meta has also limited the data it accepts from health advertisers, which affects how conversions can be tracked.
LegitScript
Addiction treatment providers, including treatment centers, need LegitScript's addiction treatment certification to advertise on Google and Meta. This is separate from the certification telehealth prescribers use. A therapy practice that doesn't advertise addiction treatment typically doesn't need it.
Testimonials and reviews
Many licensing boards and professional codes limit or forbid asking therapy clients for testimonials. We follow your board's rules, and review replies never confirm that someone is a patient. We work alongside your compliance counsel here.
LegitScript: sometimes
Required if you advertise addiction treatment on Google or Meta; that is a separate LegitScript certification with its own standards. It can also apply if you prescribe through telehealth. A therapy practice advertising counseling services typically doesn't need it.
Who needs LegitScript, and what it costsPlatform policies change. We check the current rules before anything goes live, and we work alongside your compliance counsel. Nothing here is legal advice.
MENTAL AND BEHAVIORAL HEALTH QUESTIONS
Questions we hear from practices like yours.
Possibly on general pages, but we keep ad trackers off anything where a person shares why they're seeking care: contact forms, intake, condition pages, the patient portal. What's acceptable for your practice is a call for your compliance counsel. We set things up the careful way and document it.
Check your licensing board and professional code first. Many restrict soliciting testimonials from therapy clients. Where requests aren't appropriate, we focus on your Google profile, your clinician pages and your content instead.
Once you hold LegitScript's addiction treatment certification, yes. Google and Meta require it before those ads can run. We help you prepare the application and build the campaigns to match.
We describe your practice, your clinicians and how to get in touch. We never write copy that assumes what the reader is going through. It's kinder, and it's also what the platforms require.
No. You pay a flat monthly fee. We never charge per patient or per intake.
See where your mental health practice is losing patients.
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