CONTENT AND SOCIAL
Explain what you do, in plain words, in the places your patients already look.
We plan and produce articles, short video and social posts for your practice, with clinical review built in and patient consent handled before anything is published.
TL;DR
Content and social is the steady work of explaining your treatments and showing who your team is, on your site and on platforms like Instagram and Facebook. It helps practices because patients want to understand a treatment and trust a provider before they book. In healthcare it has to be accurate, consented and free of promises, so we build review and consent into the process.
Part of Fill the Schedule
WHERE IT LEAKS
What goes wrong without it.
Posting happens in bursts, then stops for two months.
Posts are generic and could belong to any practice in the country.
A patient photo goes up with a verbal okay and nothing in writing.
Captions promise results the practice cannot stand behind.
Good questions from patients never become content.
WHAT WE DO
The pieces, and what each one does.
Planning
A simple monthly plan built from what your patients actually ask.
- Topics drawn from front desk questions, search terms and seasonal demand
- A monthly calendar you approve in one sitting
- A balance of education, team and practice news
- Each piece tied to a treatment or service page on your site
HEALTHCARE NOTES
The rules this runs under, and how we handle them.
Patient photos, videos and stories
Using a patient's image or story in marketing requires their written authorization under HIPAA. A verbal yes or a tagged post is not enough. Nothing featuring a patient is published until you confirm the signed form is on file.
Claims and before-and-after images
We avoid guarantees, cure language and typical-result claims. Before-and-after images follow the rules of each platform and your state board, with disclaimers where they are expected.
Comments and direct messages
Social platforms are not a secure place for health conversations. We do not confirm that a commenter is a patient, and we move personal questions to your phone line or a secure form.
Professional advertising rules
Many state boards have their own rules on how licensed providers may advertise, including how titles and specialties are described. We work alongside your compliance counsel to keep content inside them.
We work alongside your compliance counsel. We aren’t lawyers, and nothing here is legal advice. How we handle HIPAA and ad rules
WHAT YOU GET
In your hands, in your accounts.
- A monthly content calendar
- Articles and treatment explainers for your site
- Short video and photography
- Social posts written, designed and scheduled
- A clinical review and consent step on every piece
- Comment handling under agreed rules
- Reach and engagement in your monthly report
WHO USES IT
Specialties that lean on this most.
- Med Spas and AestheticsInjectables, lasers, skin and body treatments
- Functional and Integrative MedicineRoot-cause, integrative and longevity practices
- Wellness ClinicsIV therapy, hormone and weight loss clinics
- DentalGeneral, family, cosmetic and specialty dental practices
- Health TechDevices, labs and platforms selling to clinicians and patients
BEFORE YOU ASK
Frequently asked.
Not much. Plan on one review session a month, and a short filming session every month or two if you want video. We do the planning, writing, editing and posting.
Often yes, with written patient authorization and within platform and state board rules. Some platforms restrict how these images can be used in paid ads. We check each one before it goes out.
We use AI tools to help with drafts and research, and a person writes and edits the final piece. Medical statements are reviewed by your clinical team. We never generate fake patients, clinicians or results.
It can help people get to know and trust your practice, which supports bookings. We do not promise a number. We report what was published and how people responded.
WORKS WITH
AI Search (ChatGPT, Google AI)
We structure your site and your public information so ChatGPT, Google's AI answers and other assistants can read it, understand it and cite it.
ExploreGoogle and Meta Ads
We plan, write and manage your Google and Meta ads inside the rules those platforms set for health, in ad accounts you own, with tracking that keeps patient information out.
ExploreReviews and Reputation
We set up review requests that go out at the right moment, and we write replies that are warm, prompt and never confirm that someone is a patient.
Explore
See where patients are slipping away.
Get a free Patient Growth Audit in 2 business days. It includes a tracker and compliance scan. No obligation.